Marketing departments, whether one person or 30, have a pretty long list of jobs to juggle. SEO, website design, social media, content creation. That's a pretty long list already and that's not even all of them.

Fortunately for you, SONDR® offer all of these, and some!

Running a business is hard. Balancing your team with roles that make the money and plan to make the money is hard. Although marketing is a crucial job role, unlike sales, marketing is an expense and so often is the first department to get cut. Having too many marketers can potentially drain your profits, whereas too few can lead to an overworked, flaw making, team. At times you may need outside opinions and fresh ideas, however, if you feel like adding more staff to your team will cause an imbalance or you just need to clarification from an expert, it's probably time to outsource your marketing.

Not only have the number of marketing tools increased a lot during the past few years but also buyer behaviour has changed phenomenally. Buyers have become more intelligent and so less susceptible to marketing tricks. Because of this, staying up to date with the latest marketing trends is crucial for companies in order to get better results. This can be incredibly expensive, time-consuming and hard work for companies, small or large.

Marketing can be quite a daunting topic because it is just so broad. However, whatever your problem or query, we can help.

Potential marketing problems you may be experiencing:

• “I have no idea what to do”

• “I know what I want to do but I don't know how to do it”

• “I have some great ideas, but I don't have the time to follow them through”

• “I have an amazing idea, but I don't have the resources to do it”

• “I don't have the budget to run the campaigns I want”

You may be asking yourself one or more of these questions. To some degree, every business has to deal with these problems at some point because no one knows everything or has unlimited time and money to implement their ideas.

5 reasons you need to outsource your marketing (to us)

Receive expertise knowledge

The latest technology has the ability to provide you with the widest marketing opportunities. Marketing agencies are the groups of people who make use of the latest technology and so will allow you to explore these opportunities. For example, you may have a good copywriter in your team, however, an expert content writer will easily generate SEO friendly, well-researched content that is on brand and to the point. All of this will most likely be cheaper than paying your team member a salary…I mean, you'd be crazy to pay more and get less, right?

At SONDR® we have a small, but mighty, team of experts to run your campaigns smoothly and successfully. Meet the team here.

Get a team of marketers for less than the cost of one!

Marketing consists of so many layers, it's near impossible for one Marketing Executive or Manager to manage. It doesn't matter if it's a start-up business or a large corporation; marketing roles are demanding. Being an employee of an organisation often means you're involved in other departments (especially in smaller business) and this distracts concentration from the marketing plan. How can one be expected to execute a successful marketing plan with so many other responsibilities?

Hiring an agency to do your marketing discards all of these potential issues. There are no stresses about who will be getting on with your marketing activity because you have briefed and paid the agency to do so. Then, at the time of your planned campaign, magically you will see an exceptional, flawless marketing campaign appear on your website, email newsletter or social accounts (or even better, all 3!). Sit back and watch the campaign take off!

Get real results

With a marketing agency, you are guaranteed results. You are paying for their services and so they need to deliver. It's of course not only about the expertise and skill-set they possess but also about their motivation to please their client. All marketing agencies know that they can be replaced by better ones (apart from us, obviously) so focusing on things like customer retention and relationships are at the top of their priority list.

You'll also receive regular reports on how your marketing activity is going so there's no need to worry about paying for things that aren't delivering results. Soon enough you'll know and soon enough your agency will have to come up with a better idea if they want to keep you.

Save time and money

Marketing is very dynamic and so you need to constantly keep up with the latest trends and tactics. This means that you continuously need to train your employees; sending them to training courses and events. This takes time and money. You can't prevent your employees leaving after you've invested so much in their knowledge. Time is precious and money even more so, so cut costs and headaches and allocate some or all of your marketing projects to an outsourced company. In this case, you'll avoid the hidden costs of employees such as sick pay and holidays.

Receive a personal and professional service

We understand that it can be scary to outsource your marketing, fears of having no control over your campaigns or seeing your money disappear before your eyes. At SONDR® (and at any good agency) we keep you fully in control of every project - if that is what you want - by keeping you updated throughout the planning, implementation and conclusion stages of each project.

Here at SONDR® we specialise in all aspects of marketing and communications for companies large and small. We deliver a range of services to match your needs, so whatever you're after, whether it be a shiny new website, SEO expertise or social media management, we're 99.9% sure we can help (100% sure really, we're just trying to be approachable). View all of services here.

Just what can marketing do for my business?

Marketing influences consumers’ decisions

The power of marketing is outstanding. A well thought out, successful campaign could drive your sales through the roof. Take Nike’s ‘Just Do It’ campaign for example… created in the late 1980’s, it boosted sales from $800 million in 1988 to $9.2 billion in 1998! If that isn’t an example of a powerful marketing campaign, I don’t know what is.

Nike's 'Just Do It' Campaign
Nike's 'Just Do It' Campaign

Marketing boosts sales

Without marketing, you’d have a load of lovely products or great services, that you never budged. Marketing puts products on people’s radar, which increases the chance of it selling.

Not only that, but a customer may have heard of a product before but been unsure on whether to actually make the purchase or not. Marketing can sway this decision, in simple yet clever ways such as…

• using a brand’s reviews in their marketing strategy

• promoting a limited time discount to add a sense of urgency to the purchase

… and lots more!

Emma Mattress use brand reviews and reputation in their marketing
Emma Mattress Campaign featuring brand reviews

Marketing builds and maintains reputation

The growth and life span of your business is positively correlated to your business’ reputation and a majority of marketing activities are geared towards building a brand’s reputation. By doing any form of marketing, you are getting your brand name out there, to people who may not have heard of you before – you’re creating a community around your brand. Marketers use effective campaigns to communicate with their customers and build brand reputation.

“In the last week, over 65% of consumers can recall a brand they saw advertised on mobile” – Business Wire, 2018.
Cadbury and Age UK 'Donate Your Words' Campaign
Cadbury and Age UK 'Donate Your Words' Campaign

Do you want to see the amazing kind of things we could rustle up for your business? Take a look at our most recent work. They say you're only as good as your last project so judge us for yourself!

If you would like to explore how we can help you, feel free to get in touch and we can discuss your requirements.

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Beth Dennehy

Beth manages SONDR’S clients’ social media accounts. Using her creative flair she plans and creates various forms of content.