What sets you apart from other agencies?
MARK: SONDR® specialises in working with clients who are looking for a complete marketing solution, although we also work on individual project requirements. We pride ourselves in being able to help clients with all aspects of their business by taking a completely holistic, highly consultative approach. We continuously track and refine all of our activity to make sure that our clients get the best possible return on their investment.
Which clients are you working with at the moment?
MARK: We have a very broad client roster across a wide variety of industries from automotive to retail, but more specifically we’ve recently been working with the well-known courier company, PriorityExpress to evolve their brand for 2019 and beyond – you should see this being rolled out throughout the year.
How has your industry changed in the last 10 years?
DAN: The industry has changed beyond all recognition in the last 10 years, but equally its changed massively over the last 10 months. The advent of new adaptive technologies, broader geo-political influences and even changes in basic human behaviours mean that any approach championed a year ago may well need to be reviewed and reconsidered. This constantly shifting landscape makes it an extremely interesting industry to work within.
Why did you get into agency work?
DAN: I’ve always enjoyed being creative and working collaboratively, so being one of the founders of SONDR® allows me to do both of these on a daily basis. Agency life is fast-paced and varied, and that’s something that is very addictive; I couldn’t imagine myself working in any other industry nor would I want to.
What is the most challenging brief you have faced?
MARK: Every brief comes with its own challenges, but in the case of ToolStore UK we were faced with a considerable brief; to adda power tool eCommerce retail arm to a 60-year-old tool wholesale business. We developed the full marketing strategy, designed their website and created all of their social media accounts. We still manage their social media presence as well as building and delivering all of their marketing emails and we also manage all of their Google ads. We collaborate closely when reviewing their account, from product pricing and margin, to long-term revenue projections.They’re the ideal client for SONDR®, and we work together harmoniously.
Why should a business utilise your services?
DAN: We believe that marketing, when it’s done well, can provide any client, regardless of their particular sector, a huge financial and residual return on their investment. We practice the ideology of 'creatively inspired & data driven’. This means that any work we engage in delivers creative originality that’s based on cold hard facts, industry insights and the latest market trends.
What bespoke services do you offer clients?
MARK: Everything we offer is bespoke. We talk to our clients to understand their business goals and develop a strategy to help achieve them. It’s important for us to make sure that the service we offer our clients is based around their requirements, and not around trying to retro fit an ‘off the shelf’ solution. Occasionally this involves making sure a client is provided with recommendations on what they need, and not necessarily what they want, but in the nicest possible way.
What can clients expect when working with SONDR®?
DAN: Ultimately results. But apart from the pure business nature of any working relationship, we also have a very open, sociable and congenial connection with our clients. Marketing and communications should be a fundamental and integral part of any business but also should be a fun and enjoyable part. What we do is interesting, and we want our clients to enjoy the journey as much as the destination.
Read the full interview via the digital version of March's Bristol Life magazine (p106) here