(Basically) everyone uses Google as their go-to search engine, and so (basically) everyone has come across Google reviews.
Customers can go online and write their thoughts about a company without having to download an app or even go to much effort at all. They give businesses a big credibility boost without them having to spend a penny. So, if your budget doesn’t allow for expensive marketing campaigns, Google reviews will help you in the fight against your competitors. After all, social proof and brand authenticity and transparency can definitely compete with marketing, which is music to everybody’s ears!
85% of consumers trust online reviews as much as personal recommendations. Bright Local
The many benefits of getting Google reviews include:
- Google ranking for local SEO
- Increased brand trust
- Increased conversions
Which all help level the playing field with competitors.
What Google reviews can do for your business
Anyone can search a company they are interested in and come across reviews from actual customers and make an informed decision on whether or not they should engage with that business – with positive reviews pushing them towards a conversion.
It’s not uncommon for a consumer to research a business before purchasing products or services.
88% of consumers have read reviews to determine the quality of a local business. Bright Local
You can tell me your pizzas are the yummiest pizzas around, and I may believe you. However, if an unbiased third party tells me your pizzas are the best pizzas around, I’ll definitely believe it.
Google reviews provide a great opportunity for local businesses to gain a competitive advantage over the next business, no matter how large or small.
SEO (especially local SEO)
Google search algorithms are complex (and that’s an understatement) but one thing we know for sure is that Google reviews have an impact on local search.
Roughly 9% of Google’s entire search algorithm is driven by reviews. Moz
Google reviews help your business get found much more easily and quickly than utilising only traditional SEO activities and can act as one of your most successful marketing tactics.
Whatever size business, whoever takes advantage of Google reviews is in a position to rank higher in local search results. If Google thinks that the local shop selling up-cycled furniture provides a better experience than your average retail giant, the local shop can end up higher in the local search rankings.
Click-Through-Rate and Conversions
Any business knows it’s vital to get customers to click on your link when it shows up on a search engine. Luckily, having Google reviews is an excellent way to increase the click-through-rate when you do show up in a search engine. Your Google review rating will show up next to your business name, so a good collection of positive ratings will increase click-throughs to your site.
The increased click-through-rate matched with positive reviews will trigger trust signals to Google’s algorithm, ultimately positioning your website higher on the search engine results page. This creates a lovely circle; the more reviews, the higher you show on a search engine, the more click-throughs, the more conversions and so more reviews, and so on.
What about negative reviews?
Of course, the reviews about your business work both ways; you won’t receive 5 stars every time and may even occasionally receive a negative review. This is not something to dread though, as the way you respond to negative reviews is another way to showcase a high standard of customer service. Not only can you fix the issue with the unhappy customer, but also your fair response may convince other readers that your business is worth their time.
How to start getting more Google reviews
Make sure you have a Google My Business profile, that’s a good start! Once you’ve set up your profile, create a review link that you can share with customers so that they can write about their experiences with you.
Simply ask your customers to review your business; send them an email, advertise your google review page… or write a blog about how great Google reviews are and then slip in a sneaky link to your own Google review page. :)
This is where you come in, go give us a review on Google, you know you want to!