When is Black Friday 2020?
It’s just around the corner, taking place this year on the 27th November - followed shortly by Cyber Monday on the 30th November.
Why Black Friday?
Well, it could be argued that it’s the biggest online shopping event of the year, with $7.4 billion spent online in 2019 (Later statistics).
So, it’s safe to say that it has huge potential for businesses to increase their sales – and the stats show:
· Black Friday 2019 was the biggest day ever for online shopping, with Later stating a total of $2.9 billion in sales was made from mobile alone.
What to expect this year
Since COVID-19 has hit most UK industries pretty hard, Black Friday is going to be a make-or-break for the majority of online retailers this year. So, having a clear and effective marketing strategy set out has never been more important.
The good news? It’s predicted to be huge online this year. Here’s why:
Shopping habits have changed
Unsurprisingly, 77% of consumers have said they’ve opted to buy products online from the safety of their own homes as a result of COVID-19 (SendCloud eCommerce statistics).
Not only have consumers changed how they shop, but statistics also show a change in what they buy. Due to lockdown closing gyms, restaurants - and pretty much everything else – the nation has had to get creative if they want to keep up their hobbies. From office chairs to bread makers, it’s likely that the sale of non-essentials will be on the increase this Black Friday!
ECommerce is on the rise
That’s right! Strict lockdown measures have resulted in a major turn towards online shopping, with global B2C eCommerce sales expected to reach $4.5 trillion by 2021 (HubSpot Marketing Statistics).
That’s why it’s vital to ensure your website is performing at its best this Black Friday as, let’s face it, the last thing you want is a website crash. Be sure to test your website beforehand to prevent potential customer’s from leaving your website and turning to your competitors instead.
For tips and tricks to help prepare your eCommerce website for Black Friday, check out this blog.
No more in-store
The expected chaos of Black Friday will be a thing of the past this year, with shops reducing the amount of people in-store to help manage social distancing. A whopping 66% of UK shoppers are wisely planning on avoiding stores this year (Finder Statistics) and sticking to shopping online in their pyjamas – sounds good to us.
This alone shows just how important it is that your eCommerce website is running quickly and smoothly.
Seeing as mobile shopping is now bigger than ever, it’s vital that your website is mobile-friendly and highly responsive.
As 61% of transactions last year were on mobile, it would be a good idea to invest your efforts in making sure your website is mobile-responsive to prevent potential customers from looking the other way.
Key things to consider when preparing your campaigns:
Be prepared – avoid missing out on potential leads by getting prepared well before Black Friday starts. With competitors starting sales earlier and earlier each year, it’s important to not leave your campaigns to the last minute.
Raise your budgets – this time of year is when you’ll want to focus on your marketing efforts especially. Consider raising your marketing budgets in the lead up, to ensure your campaigns are as effective as possible.
Choose the right marketing channels – make sure you’re spending your time and money on the highest converting channels for your business.
If you need any help to prepare for this Black Friday, feel free to contact our friendly team today.