Graphic Design & Visual Communication

General Overview

Design can be very subjective. We don't like taupe, you might not like fuchsia. It doesn't matter, we work to make sure whatever design recommendations we suggest, it's absolutely right for your customers regardless of whether it's in taupe, fuchsia or even chartreuse.

It's all about design that's fit for purpose. Billboards, digital display ads, vehicle livery or branded merchandise, we only do what the customer research data tell us... most of the time.

Related Work

Have a look at our recent Graphic Design & Visual Communication work.

Avon Tuning® Rebrand
Iconography Promotional Brochure
Rainbow Zebra Website

Related Blog Posts

Check out our latest blogs related to Graphic Design & Visual Communication.

10 of the Best Festive Alcohol Packaging Designs

Posted on Dec 18, 2018

10 of the Best Festive Alcohol Packaging Designs

10 fantastic examples of Christmas packaging design for alcohol brands.

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A picture is worth a thousand words...

Posted on May 02, 2018

A picture is worth a thousand words...

Bespoke Photography vs Stock Imagery. An age old question, answered... well, sort of.

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Blade Runner & other great Movie Posters...

Posted on Oct 04, 2017

Blade Runner & other great Movie Posters...

A collection of some of the greatest movie posters of all time. Anyone's we missed? Let us know.

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Logo Design - Tips n' Trix

Posted on Jun 20, 2017

Logo Design - Tips n' Trix

Logo can be iconic and memorable: they’re not created that way, thats how they become over time... but where and how do you even begin designing a logo?

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Let Me Illustrate My Point...

Posted on Apr 03, 2019

Let Me Illustrate My Point...

Why Bespoke Illustration Enhances Brands

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The power of visual content

Posted on Mar 05, 2018

The power of visual content

What is the importance of visual content within my marketing strategy?

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Our Specialists 

Meet SONDR's Graphic Design & Visual Communication team:

Daniel Hewlett

Daniel is a multi-award winning, strategically-driven creative director with over sixteen years integrated agency experience in both Europe & AsiaPac.

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Dan

Kyrie Roberts

Kyrie applies her creative flair to various online and offline design-focused projects.

MEET
Kyrie

The Power of Visual Communication

By our very nature, humans are visual beings. There is evidence dating as far back as 40,000 years which demonstrates how we have used visual methods of communication to convey ideas and emotions. From cave paintings to global email campaigns, society has come a long way in terms of the way that technology enables us to communicate messages through non-verbal means.

From cave paintings to global email campaigns, society has come a long way

Yet, in today’s fast-paced digital era where attention spans are short and time is of the essence, the most effective forms of visual communication are fundamentally not too dissimilar to Primitive forms of storytelling. In other words, ‘less is (usually) more.’

With this in mind, how can visual communication fit into your brand’s marketing strategy?

The Art of Visual Storytelling

Here at SONDR®, we champion the idea that every brand has a rich, unique story to tell.

Lawso's Yard Business Cards
Lawson's Yard Cards

Through developing a visual marketing strategy, this story can be successfully communicated. As well as increasing brand awareness, a visual marketing strategy will provide a platform for developing an emotional connection with your audience.

When deciding how to roll this out, it is important to choose platforms that are most relevant to your target audience, as well as the tone of your brand. In any case, it is essential to create content that appears in both print and digital formats, for example:

  • Bespoke illustration
  • Brand photo shoot
  • Email campaign
  • Promotional video
  • Social media content e.g. Facebook, Instagram, Twitter, Pinterest
  • Printed collateral e.g. business cards, packaging, stationery, flyers, vehicle livery
  • Website design

Whichever approach you decide to take, the key to creating compelling visual content is to communicate a story in line with your brand values. Similarly, the content needs to adhere to a consistent style in keeping with your brand’s visual identity. Beyond the aesthetic benefits, this makes for a more easily recognisable and therefore memorable brand.

It is also worth investing in tailored content such as bespoke photography and even illustration to further enhance your brand’s personality. Take a look at our recent blog on bespoke illustration to find out more.

The Role of Graphic Design

A field of visual communication, graphic design bridges the gap between aesthetics and function, making it an essential tool in marketing. Graphic designers combine typography and imagery, as well as problem-solving to create visual compositions that communicate a message or idea. Hence, it can be applied to many of the aforementioned methods of visual communication. Even a carefully designed Instagram Story can go a long way. Take, for example, our recent Instagram Story for Latex Sense:

Latex Sense Instagram Story
Latex Sense Instagram Story

Although at first glance a simple piece of artwork, this post adheres to the basic principles of graphic design. For example, the gentle, minimal colour palette evokes a sense of tranquillity in line with the ethos of the brand. Meanwhile, the use of white to highlight the words ‘Latex Pillows’ creates a strong contrast against the blue background, helping draw the eye to the most important element in the artwork. In terms of space, the typographical and visual elements are balanced with adequate use of white space so as to not clutter the artwork. This, along with the alignment of text and image makes the content more easily digestible.

For a more in-depth analysis of how graphic design can be used to further enhance your  brand, take a look at our Priority Express® case study.

How can SONDR® help?

As a creatively-driven agency, visual communication plays a key role in the work we do at SONDR®. Through harnessing the power of visual communication, we translate brand messages across a range of online and offline platforms. With our tailored approach, we can help to establish a visual marketing strategy that is best-suited to your specific business goals. To find out more about our graphic design and visual communication services, contact us today.

Let's Get Started

Would you like to discuss your next project? We're ready for you. Call us on 01174 508 300 or email us by clicking the link below.

EMAIL US

Would you like to discuss your next project? We're ready for you.

EMAIL USCALL US

Our Other Services

There are many other ways we can help you reach your marketing goals. See some of the other services we offer below.

Brand Development & Guardianship
Brand Development & Guardianship

Brands are complex beasts. You may love or hate yours, but like crying toddlers you can't ignore them.

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Search Engine Optimisation
Search Engine Optimisation

A well executed SEO strategy will create significant, sustainable growth

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Conversion Rate Optimisation
Conversion Rate Optimisation

We identify the triggers that make your customers convert

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Content Marketing
Content Marketing

Cut through the noise with original and insightful content

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VIEW ALL SERVICES
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SONDR®
Imperial House,
Harley Place,
Clifton,
Bristol.
BS8 3JT

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If you'd like to discuss your next marketing project then get in touch.

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+44 (0)1174 508 300

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