Brand Strategy

Finitas® Brand Development

Finitas® is the new Banking and Insurance arm of PRG, specialising in high-end, strategic level placements of staff within the Financial Services sector.




Brand Strategy, Development & Website Design

PRG® wanted to sub-divide their current Panoramic Associates® business to be more focused on the high-end Financial Services sector. They required a full end-to-end brand solution, including an industry, audience and competitor research analysis, followed by naming recommendations, brand development, IPO legal trademarking, new website and additional marketing collateral. Working closely with the senior team, who would be instrumental in the new business, we set about creating all the necessary assets in a highly collaborative and consultative manner. The result was a professional visual execution that both sat well within the sector, yet still delivered a clearly defined and deferential visual presence.

The company, and website will be launching in early 2019, so watch this space.


Other Projects