Brand Strategy

FootBalance Brand & App Development

FootBalance UK is the British division of FootBalance, a global company based in Finland who specialise in podiatric medicine; they are best know for their 100% custom-made sports and lifestyle insoles.


FootBalance UK


Customer Loyalty Brand & App Development

Having grown rapidly in recent years, both in-store and online, FootBalance approached us to help them develop their offering further with the introduction of a new customer loyalty programme.

Based on FootBalance’s corporate principles of Health, Well-being and Performance, we set about creating a brand that appropriately incapsulated this  ideology; MyFB™.

Working with key stakeholders at FootBalance, we aided in developing the loyalty programme fundamental components and set about designing the sub-brand’s visual identity, tonality and ultimately applying it to the customer-facing portal; the MyFB™ iOS app.

In conjunction with our sister development agency, we specifically designed the User Experience to allow members of MyFB™ secure access to their personal information including; their points balance, accrued cash savings, previously redeemed offers and upcoming exclusive promotions, all in the most intuitive, effortless and attainable manner.

We are looking forward to launching the programme with FootBalance UK in July 2020 across the country via the store network and FootBalance website.

MyFB Home - Register / Login
MyFB Member Information
MyFB Member Status Overview


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