Even 'Digital Artisans' occasionally need good 'ole fashioned printed material to help promote the excellent work they do.
Concept, Design & Art Direction
Iconography are experts in eCommerce. They work with the cream of the crop within the retail sector (including Fashion, FMCG and Home Department Stores) building superb customer focussed websites that enhance the overall offering and reputability of the national and international retailers. Because of this, they have acquired a reputation for not only delivering on their promises, but exceeding them.
Brief With the intention of attracting even more new customers, Iconography required sales material that quickly explained their rather complex industry to people who potentially may not be totally 'tech savvy'. Instead of getting bogged down in the heavy technical detail, they required an easily digestible overview, so potential customers can effortlessly understand their offering; helping them make the right decision when choosing an eCommerce partner.
Solution Sometimes the best solutions are the tried and tested ones. Clients and their customers responded well to other printed material and its familiar format. Combined with a brand 'tweak' and design of new brand assets to enhance the overall look and feel, creating a more professional, contemporary style whilst still retaining the affable and approachable nature the business is well known for.
Result Iconography have taken their new promotional brochure and added it to their sales arsenal. With new client wins weekly and expansion into new sectors on the horizon, it's clear that the future looks very positive indeed for the Digital Artisans.