Latex Sense manufacture and supply high quality latex mattresses, pillows and toppers across the UK that are specifically designed to help give a natural, restful & rejuvenating nights sleep.
Social Media Strategy & Management
Latex is a superb natural material. A latex mattress will simply outperform and outlast any other mattress in terms of comfort, support and durability. With the advent of several 'budget' foam mattress brands entering the market in recent years, the requirement to promote and educate people around the benefits of latex mattresses as an organic and superior option was pressing.
We worked with Latex Sense on evolving their brand and also their website (launching Q1 2020) in addition to running digital marketing campaigns to further champion the advantageous attributes of latex to their target audience. But a key deciding channels was social media, and this was an area that they historically lacked content and engagement. However through an intensive Instagram and Facebook, organic and paid activity we have revitalised the brand and given consumers even more reason-to-buy, increased engagement and upped directly-attributed sales revenue by over 350%.