We delivered a comprehensive, market research document to help PD&CL Solid Surfaces hit the ground running.
PD&CL Solid Surfaces
Research & Strategy
PD&CL Solid Surfaces offer a full service, primarily to building contractors, architects, and domestic clients. Working very closely with Porcelanosa and utilising one of their most innovative materials, Krion® PD&CL manufacture and install solid surfaces, from luxury kitchen work tops, right through to the full external cladding of buildings.
Brief PD&CL Solid Surfaces are the sister company of a well respected and successful commercial building company in Bristol. Seeing a huge opportunity with the manufacturing and fitting of Krion® products, they needed a strategic and well researched approach to launch their new brand.
Solution In order to be well placed within the industry, we researched all elements, from market analysis, audience segmentation/demographic profiling, current brand analysis and recommendations. This also included the fully costed website design/build, data sets, on-going digital marketing (LinkedIn & Facebook), brochure (design, print & fulfilment) plus relevant trade events throughout the year of 2017/2018.
Result This document was well received, leaving PD&CL Solid Surfaces with a fully researched marketing strategy including costings, time frames and a strong route to market for their new business venture. We look forward to helping PD&CL implement these coming projects throughout 2017.