Brand Strategy

Priority Express® Rebrand & Marketing

Priority Express® are a well established regional business with depots in Bristol, Cardiff & Bath servicing B2B clients across various industry sectors with Same Day, Overnight & International courier delivery.

Client

Priority Express®

Service

Brand Strategy, Marketing Support & Social Media Management

Brief PEX® was established in 1989, and after nearly 30 years of business there was a considerable amount of brand heritage that needed to be preserved. Combined with a strong service reputation and a loyal customer base, any change to the existing brand had to be done delicately. Based on these prerequisites, we set about evolving the brand to retain the legacy benefits but also developing new attributes and refreshing the overall visual identity. Working closely with the management team at PEX®, we created a suite of assets and materials that did just that; fusing heritage with progression to produce a coherent brand direction for 2019 to compliment and maximise all the additional marketing activity that is planned to take the business to the next level and ensure another 30 years of success.

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