With an existing and well respected wholesale business already entrenched within the powertools market, ToolStoreUK® wanted to expand their offering with a direct-to-public retail focused eCommerce website offering all the best brands at the best prices with the best customer service.
Brand & eCommerce Launch
As this was a brand new venture for the team at TSUK®, we had to start at the very beginning, setting up a clear brand strategy and implementing it through a visual and tonal identity that reliably portrayed the identified brand values of Quality, Professionalism, Competitiveness, Efficiency and Expertise. Once this part of the project had been completed, we then set about the huge task of marketing the site across a variety of platforms and channels, promoting the vast range of high-end powertool products to the defined target audience.
Brief To create an industry leading online retail brand for the powertools market. Consideration and repertoire brands include DeWalt, Makita, Bosch, Metabo, Hitachi and Stanley Black&Decker. The new brand would have to sit well with these brands and also compete against existing online retailers already established within the marketplace. Once this brand strategy and implementation had been agreed and completed a marketing plan and social strategy needs to be outlined. This will define the cross-channel marketing and communications approach for the next 12 months promoting the new eCommerce website www.toolstoreuk.co.uk