Walker & Ling Market Research

Walker & Ling are a family run, independent department store in Weston-super-Mare who pride themselves on providing an exceptionally warm and friendly customer service.


Walker & Ling


Market Research

Walker & Ling Department Store was established in Bath in 1892, with the Weston-super-Mare branch opening in 1904. The business has a rich and varied history, with the Weston store having been almost entirely destroyed by bombing in 1942. The store was later redesigned and rebuilt, and to this day it remains Weston’s favourite department store.

We worked with Walker & Ling to plan and deliver a market research project, providing invaluable data and insights into the business. We took a wide perspective of the business by combining a range of research techniques including online customer surveys, street interviews and key stakeholder surveys.

After conducting the research, we analysed the data using a number of analysis tools, then interpreted the results and used this to create audience profiles and segments. The conclusions and recommendations were then delivered to the client in a clear and detailed presentation. Walker & Ling are now using the results to inform business decisions and to shape the future direction of the business.


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