Haskins

Haskins Furniture has been furnishing homes across the UK since 1930, building a reputation for stylish, comfortable furniture that combines quality craftsmanship with thoughtful design. From cosy sofas and armchairs to elegant dining tables and bedroom furniture, the brand has long helped customers create homes that feel both welcoming and practical. With decades of heritage behind the business, Haskins continues to attract loyal customers who value both quality and service. SONDR is proud to support this legacy through a range of strategic marketing activity designed to strengthen the brand’s visibility and drive engagement across multiple channels.

Television advertising management

As part of our ongoing partnership, SONDR works closely with the Haskins team to coordinate and manage their television advertising campaigns. These campaigns run across targeted platforms including Sky AdSmart and Sky VOD, helping the brand reach relevant audiences through geographically targeted broadcast and on-demand placements. TV advertising plays an important role in promoting seasonal events such as sales periods and key retail moments throughout the year. Our role is to ensure campaigns are delivered smoothly, from coordinating creative assets and campaign setup through to managing the approval process required for broadcast.

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Campaign delivery and impact

SONDR also manages the required compliance and approval process with Clearcast, the body responsible for approving TV advertising for broadcast in the UK. By ensuring all advertising assets meet the necessary technical and regulatory standards, we help campaigns move efficiently from production through to broadcast. Using a combination of precise geographic targeting and on-demand video placements, each campaign is designed to reach the most relevant households while maximising exposure during important retail periods. Through careful coordination and consistent campaign delivery, SONDR helps Haskins run effective seasonal TV advertising that strengthens brand awareness and supports store and online sales growth.

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