How can email marketing help my business?
Email marketing is an incredibly powerful tool for generating sales and driving customer engagement, and if done correctly, it never fails to demonstrate an impressive ROI.
As well as being relatively quick and cost effective to implement,correct email marketing is bound to deliver high ROI. DMA research estimates that every £1 spent on email creates £32 in return - a huge return on investment. In terms of acquiring customers, a McKinsey report suggests that email is nearly 40 times more effective than Twitter and Facebook combined.
Not only is email great for building your brand, it is one of the most successful ways to build relationships with your customers and drive engagement.
Which is the best email marketing software?
There are plenty of email marketing services out there for you to choose from. A good platform will enable you to create attractive and engaging emails, easily manage your contacts, segment your mailing list and track the performance of emails. We work with clients to find the most appropriate solution for their business, depending on their requirements and the size of the contact list.
What is email marketing automation?
Email automations are emails which are automatically sent to contacts, based on predetermined triggers. Automations can include one email, or a series of emails, which are triggered based on particular activities or dates. For example, this could include a welcome email which is triggered when a contact subscribes to a mailing list.
How do I grow my email marketing list?
There are a number of ways we can help to build your subscriber list – whether that is by organically building up your subscribers or purchasing a mailing list. We’re experts in connecting you with GDPR compliant email subscribers who will positively engage with your email marketing campaigns.
How we can help
Our team are experts in crafting email campaigns that promote your products and services,and successfully tell your brand story. We design creative and captivating content that encourages opens and clicks, and ultimately achieves powerful results. The strategies we develop are driven by business objectives – whether that is driving sales or keeping your customers engaged and informed.
We cover everything related to Email Marketing, including automation, list segmentation and integration.
1) Plan -We will work with you to develop a comprehensive content plan for Email Marketing, in line with your other channel activities.
2) Implement –Our team will create eye-catching content, test subject lines and call to actions, and work out the best time to send your email campaign, before hitting the send button.
3) Report- We’re driven by data so will take a detailed look into your analytics. We’ll present you with all the data you need, such as how much revenue your email campaign has generated, click-through rates and open rates.
4) Optimise – We will optimise your email campaigns, based on data gathered from past sends, in order to maximise your results.
To find out more about our high performing Email Marketing services, contact us today.
Are you still wondering whether Email Marketing is for you? Take a look at our latest blog to find out more.