KEENS Belfast

Helping Northern Ireland's best-known furniture retailer build momentum online & in-store

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KEENS Belfast has been helping customers furnish their homes for over 55 years. With an established reputation, an impressive showroom and a loyal customer base, they certainly weren't starting from scratch. But even the best-known furniture retailers can't rely on reputation alone to keep new customers coming through the doors.

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When KEENS partnered with SONDR, the ambition was straightforward: attract more customers to the showroom, grow online sales and make their digital marketing work harder for the business. Just six months into our partnership, the feedback has been encouraging. The team at KEENS report a significant increase in showroom activity, while online sales continue to grow rapidly month after month.

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One strategy & two locations

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Furniture retail isn't quite like selling a pair of trainers online. Customers might spend weeks researching a sofa, comparing brands and browsing different styles before finally visiting a showroom to sit on one. That's why our approach to KEENS focuses on the complete customer journey, rather than treating online sales and showroom visits as separate objectives. Through a combination of paid media and organic search, we're helping KEENS reach customers actively looking for furniture, whether they ultimately choose to purchase online or visit the Belfast showroom.

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Our paid media activity focuses on putting the right products and messages in front of relevant audiences, while our ongoing SEO work helps strengthen KEENS' visibility across important furniture categories and search opportunities.

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Keeping KEENS front of mind

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Getting someone's attention is one thing. Keeping it until they're ready to buy is another. Alongside paid media and SEO, SONDR manages KEENS' email marketing, helping the retailer stay connected with customers through product inspiration, promotional activity and timely communications. Our creative retainer supports this wider activity, providing ongoing design and marketing assets that keep campaigns fresh, consistent and recognisably KEENS.

Rather than individual marketing channels working in isolation, the objective is to create a joined-up experience that encourages customers to discover, explore and ultimately buy from KEENS.

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Six months in and momentum is building

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For KEENS, the most encouraging results aren't confined to an advertising dashboard. The business reports that its showroom is considerably busier, while online revenue continues to increase month after month. It's still early in our relationship, but the direction is positive. With paid media, SEO, email and creative working together, we're continuing to build on that momentum and identify new opportunities for growth. And for us, that's what successful furniture retail marketing should look like. Not simply more clicks and impressions, but a busier showroom, more online orders and a business that's moving in the right direction.

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Looking to grow your furniture retail business?

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From bringing more customers into your showroom to increasing online sales, SONDR helps independent furniture retailers connect their marketing activity with real commercial opportunities.

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Let's talk furniture retail.

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