Collingwood Batchellor
Collingwood Batchellor
The challenge: Standing out in a competitive retail market
Furniture retail is a highly competitive market, where attracting the right customers and creating a memorable brand experience are equally important. For Collingwood Batchellor, the opportunity was to bring together effective digital advertising, stronger organic visibility and engaging creative content, ensuring the brand reaches customers throughout their buying journey, from initial inspiration to visiting a showroom or making a purchase.
Our approach: Connecting performance and creativity
Our partnership combines ongoing PPC and SEO management with a dedicated creative retainer, ensuring Collingwood Batchellor benefits from a consistent and coordinated approach to digital marketing. Through targeted paid advertising and organic search optimisation, we help the brand reach customers actively looking for furniture and home furnishings. Alongside this, our creative team develops engaging campaign assets and social content designed to showcase products, communicate the brand's personality and capture attention. A dedicated video production project has added another dimension to the partnership, creating high-quality visual content that brings the furniture and showroom experience to life, with assets designed specifically for social media.
The results
Our ongoing marketing strategy is delivering measurable improvements across the customer journey, helping Collingwood Batchellor turn visibility into meaningful commercial results. From product engagement through to completed purchases, traffic is driving stronger buying intent, more transactions and higher order values.
The results speak for themselves:
- +26.1% increase in add to baskets
- +20.7% increase in checkout initiations
- +28.6% increase in sales
- +41.5% increase in average order value
- +9.9% increase in directions to call
With sales growing alongside a significant uplift in average order value, the results demonstrate the commercial impact of a search strategy focused on attracting the right customers, not simply increasing traffic. It's a clear example of how effective SONDRs marketing can contribute directly to online and in store growth.
Bringing the brand to life through video
Our team visited every Collingwood Batchellor store to capture high-quality video content, showcasing the showrooms, furniture collections and in-store experience. The footage was transformed into engaging, social-first video assets designed specifically for Meta advertising across Facebook and Instagram. By combining authentic, on-location content with targeted paid social campaigns, we're helping Collingwood Batchellor bring its products to life, reach new audiences and inspire customers to explore the brand both online and in-store.
The impact: Bringing brands and customers closer
By combining search marketing with ongoing creative development and video production, we've helped Collingwood Batchellor build a more connected and engaging digital presence. The partnership brings together the technical expertise needed to reach customers with the creative storytelling needed to inspire them, supporting both immediate marketing activity and longer-term brand development.
Looking to grow your furniture retail business?
From driving more sales through PPC and SEO to creating engaging content that brings your brand to life, SONDR helps independent furniture retailers attract new customers, increase sales and grow both online and in-store.
Here’s some more of our work with businesses facing similar challenges, and the results we’ve achieved together.
