Lees Furnishers

The Challenge

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When you've been selling furniture since 1901, you know a thing or two about what makes a great sofa.

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Lees Furnishers is a fourth-generation family business with a proud heritage, an established showroom in Grimsby and a reputation built on quality furniture and personal service. But while the fundamentals of good furniture retail haven't changed, the way customers discover and research furniture certainly has. Search engines have become the starting point for countless furniture purchases. Whether customers are looking for a particular brand, comparing sofas or researching their next dining table, being visible at the right moment can make all the difference. For Lees, the challenge was to strengthen that digital visibility while continuing to build on the reputation and customer trust established over more than a century.

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Our Approach: Playing the Long Game

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SEO isn't something you switch on for a few weeks and expect miracles. Particularly in furniture retail, where competition is fierce, search behaviour is varied and purchasing decisions can take weeks or even months. SONDR has worked with Lees Furnishers for four years, delivering an ongoing SEO strategy designed to support long-term organic visibility and help customers discover the business throughout their buying journey. Our partnership has also included Google Ads and Meta advertising at various stages, providing additional opportunities to reach furniture shoppers through paid search and social media. This combination gives Lees the flexibility to support its ongoing organic presence with targeted advertising when required. Rather than treating each marketing channel in isolation, the focus is on understanding how customers discover furniture, research their options and ultimately decide where to buy.

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Connecting Online Discovery with the Showroom

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Furniture is a particularly interesting retail category because the customer journey doesn't always end where it begins. Someone might discover a sofa through Google, spend an evening browsing collections online and then visit the showroom at the weekend to see it in person. Another customer might visit the store first, research a particular brand at home and return online to make their purchase.

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Both journeys matter.

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Our approach recognises that organic search visibility isn't simply about driving ecommerce transactions. It's also about introducing new customers to Lees, building familiarity with its furniture collections and encouraging shoppers to consider the business when they're ready to buy. It's the connection between digital discovery and traditional retail that makes furniture marketing different. And it's a connection we understand particularly well.

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Four Years of Building for the Future

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For Lees Furnishers, our ongoing partnership represents a long-term commitment to digital marketing rather than a series of short-lived campaigns. Over four years, SEO has remained a consistent part of the marketing mix, complemented by Google and Meta advertising when appropriate. It's an approach designed to support a business with a remarkable history while keeping it visible to the next generation of furniture shoppers. Because after 125 years in furniture retail, the next chapter deserves just as much attention as the last.

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Let's talk furniture retail.

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