Brand Strategy

Avon Tuning Rebrand

We souped-up Avon Tuning's visual brand identity and took it from factory standard to high performance.

Client

Avon Tuning

Service

Concept, Art Direction & Implementation

Avon Tuning are a remapping and DPF specialist based in Bristol. They have an enviable reputation with both their customers and with their competitors as being the industry leaders. We needed to replicate this prestigious status throughout their marketing and communications as they plan to make inroads into new markets, territories and attract new customers.

‍Avon Tuning ® - Brand Guidelines
‍Avon Tuning ® - Brand Guidelines

Brief AT have the reputation and standing of a market leader within the tuning and remapping industry, but with expansion plans and new markets they wish to explore, they needed to look the part as much as they act the part.

Solution As with all brand strategy projects we undertake, the first step was to analyse and review the current state of play, within the market, with the major competitors and the main target audiences. A research document was presented outlining all the recommendations before we started in earnest. Once this had been reviewed and agreed by the team at AT we set about building the new brand.

Result In close consultation with the management team at AT, we completely redesigned all visual and tonal aspects of their brand. From a new brand positioning statement and strapline, to a clean and contemporary logo and typography. The results have already seen the rest of the industry try to step it up a gear racing to keep pace. Sorry I'll stop with the automotive puns now!

Avon Tuning ® - Master Logo
Avon Tuning ® - Master Logo
Avon Tuning ® - Colour System
‍Avon Tuning ® - Colour System
Avon Tuning ® - Photographic Style
Avon Tuning ® - Photographic Style
Avon Tuning ® - Workwear
Avon Tuning ® - Workwear
Avon Tuning ® - Stationary
Avon Tuning ® - Stationary
Avon Tuning ® - Branded Interior
Avon Tuning ® - Branded Interior
Avon Tuning ® - Powered by Precision™
‍Avon Tuning ® - Powered by Precision™

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